Professional Real Estate Digital Marketing executed by a Digital Marketing agency as a leading partner in Barcelona
To adapt to the constantly evolving real estate market, EnvyRealty has assembled a team of highly qualified professionals who are experts in their respective fields. The company’s in-house marketing team handles all marketing efforts, allowing it to hone its craft and stay ahead of the competition by providing high quality services tailored to each property listed with us. With unparalleled experience and expertise, the company drastically reduces the time required to produce content, while ensuring exceptional quality.
To adapt to the constantly evolving real estate market, EnvyRealty has assembled a team of highly qualified professionals who are experts in their respective fields. The company’s in-house marketing team handles all marketing efforts, allowing it to hone its craft and stay ahead of the competition by providing high quality services tailored to each property listed with us. With unparalleled experience and expertise, the company drastically reduces the time required to produce content, while ensuring exceptional quality.
To adapt to the constantly evolving real estate market, EnvyRealty has assembled a team of highly qualified professionals who are experts in their respective fields. The company’s in-house marketing team handles all marketing efforts, allowing it to hone its craft and stay ahead of the competition by providing high quality services tailored to each property listed with us. With unparalleled experience and expertise, the company drastically reduces the time required to produce content, while ensuring exceptional quality.
We only have 3 seconds to capture a buyer’s attention.EnvyRealty modernises traditional marketing strategies and tailors its services to each property to deliver high quality results that exceed expectations. The company aims to redefine real estate marketing and lay the foundations for improved success by offering high quality services to owners and sellers to promote their properties with a seal of excellence.here you can find out more about our tailor-made marketing strategies for each property.
Our team is part of an agency with expertise in 3D Virtual and Augmented Reality Immersive Experiences to ensure that every detail is meticulously captured, from textures and finishes to lighting and ambience. We take great care to ensure that the end result is visually stunning and accurately conveys the essence and character of the property.
High quality 3D videos
By creating engaging and immersive videos, we can bring the project to life and help prospective buyers better understand the essence and appeal of the property. In addition, our videos have the potential to reach a much wider audience through our strategic social media marketing campaigns.By proactively conceptualising and executing marketing campaigns during the property development phase, we ensure that the property gets maximum exposure and attracts positive attention.
Our website was designed to provide a seamless and informative experience for clients, buyers, sellers and visitors. Leveraging our marketing and advertising efforts on various online platforms, we drive traffic from potential clients to your property. As a result, placing your home in the exclusive section of our website can generate thousands of organic visits per day, on average.
Our website was designed to provide a seamless and informative experience for clients, buyers, sellers and visitors. Leveraging our marketing and advertising efforts on various online platforms, we drive traffic from potential clients to your property. As a result, placing your home in the exclusive section of our website can generate thousands of organic visits per day, on average.
Each property is unique, which is why we take the time to create a customised brand image for each one. Our branding experts carefully craft a brand that captures the essence of the property and elevates it above the rest. Our custom branding includes logos, brand names and concepts designed specifically to appeal to the property’s target audience.
With the help of digital channels such as websites, social media and email marketing, real estate companies can communicate with potential buyers and sellers around the world. This not only allows companies to expand their reach, but also helps them connect with more potential customers. But each client must have their own personalised strategy, because each buyer client has a different profile with different needs that fit one type of property or another, the profile of the luxury client is not the same as that of an investor client, a millennial client or a client looking for a retirement home or a first time homebuyer, so it is necessary to analyse what each type of property is like, what type of advertising to run, what channels are ideal and what is the profile of the end customer most likely to buy, these actions are defined in a digital marketing plan, which is valued in our agency at about 6. 6,000 but in our real estate agency it will be at zero cost.
In the competitive world of real estate it is crucial to know your target audience. Especially in the case of luxury real estate, being able to deliver an exceptional experience – as well as create an efficient 360º marketing strategy – is all about defining a buying persona. Creating the profile of that ideal customer for your company will allow you to have a clear and detailed understanding of 3 factors: how to communicate, how to optimise your message and how to have more impact in all your actions. Improving your marketing and sales results, thanks to the definition of that buying persona, is the main objective of the process. The good news? In addition to meeting this main objective, you will obtain other positive results that have a direct impact on lead generation. For example, a buying persona will allow you to improve the corporate image of your company. A good definition of your ideal luxury customer will make the results of this strategy unbeatable. This is especially important in 3 key elements of the digital marketing strategy: SEO, Brand Messaging and Social Media.
The buyer can obtain everything necessary with the most advanced technology from a click that will provide descriptive sheet with Chatgtp, Professional photos with A.I., Virtual Tours, 3D Plans, Virtual Home stage, Interactive Digital Brochure, Google Earth and Open street map, Professional videos with agency effects, Videos of the area and Videodron. 90% of the descriptions affect the purchase of a property, we create the most attractive descriptions that originate from the chat gtp, the most advanced artificial intelligence.
In today’s digital age, where social media is an omnipresent force in our daily lives, a high quality video presentation of a property is a necessity. We leverage our expertise in real estate marketing to create stunning video presentations that bring your property to life, showcasing its unique features and highlighting its attractive lifestyle, with the aim of reaching a global audience and attracting attention from far and wide. We work with the latest video production techniques to create an immersive experience that showcases your property in the best possible way.
For properties with the best locations, we also propose an area tour video which, of course, showcases the property while selling the location. To highlight the importance of a property’s location, we create an area tour video that showcases the property and highlights the surrounding area. With this approach, we aim to create a compelling tour that inspires and engages viewers, helping them to see the full potential of the property’s location.
A digital brochure is a piece of promotional or educational material designed to be read and shared on the web. The most common format for a digital brochure is HTML5. Digital brochures give you a lot of freedom. In paper brochures you cannot add videos. However, it is possible with e-brochures. We will incorporate videos of the property and its 3D structural models. This will give your potential buyers an idea of the whole property with a differential and a very eye-catching way of presenting it.
The details make the difference and the experiences offered by virtual reality technology provide confidence and credibility, and can be used to show which light points are necessary. Together with a physical sample, the quality and usability of the materials can be better interpreted. Incorporating a 3D floor plan in digital brochures or in the property file increases the time spent in your property by 83% and also provides the client with a future vision of how to furnish the property.
We can present your digitised property with personalised avatars and our own agents, in more than 120 languages, this technology allows you to create a video of your digitised property and present it in multiple languages, so as not to lose a single potential foreign client, our avatar will answer doubts and questions in the virtual tours with artificial intelligence.
Statistically virtual tours reduce sales from 20 physical visits to as few as 5.In a single day, you can make as many video calls as you like, and you’ll find that it’s very similar to making a physical visit.Envy’s VR property tours are an exceptional opportunity to elegantly present exclusive properties to the world. Our sales experts conduct these tours in a creative yet informative format and they are uploaded to our YouTube channel with a large following, making them an excellent promotional tool for any property.Virtual tour with reservations.Virtual tours are an innovative service we offer that allows potential buyers to explore properties remotely without the need for an in-person visit. These tours use high quality images and video to provide a detailed and realistic view of the property, including its layout, features and finishes.
Google Street View incorporates extra information on local businesses, but can also be used to show where homes for sale are located on the street you are walking down, view their details, request a visit or virtually visit them.
3D renderings for real estate can provide insight into the structure and architecture of the building and the surrounding neighbourhood. Therefore, it helps buyers understand the final construction of the building in the context of the things that make the location great.3D rendered images have the amazing ability to tell a story. In the case of real estate, they can help preach the mission of your business. Modern clients and homeowners are no longer satisfied with just a story about your brand, your business goals, etc. They need more than that. They need something more.Customers demand vivid visualisation that can invoke real emotions and get the message across quickly.Every business has a story intended to appeal to a specific audience, and 3D rendering makes it easy to tell your story in a way that resonates with your customers. It’s a highly effective way to draw their attention to your ads, skills, potential and most importantly, 3D rendering can help define what sets your brand apart from the rest through videos and photos. The more you speak to your customers, the more you increase your chances of closing the deal.
Augmented Reality allows for new and different marketing strategies using location-based services and helps the customer to have a unique and innovative experience.augmented reality can be used to help people see properties they are interested in buying or renting, before they even set foot in the property. This can be especially useful for those unfamiliar with the area, allowing users to overlay graphics, combining the digital and physical worlds into a single experience. This has opened up possibilities for entirely new ways of interacting with reality.Google Street View incorporates extra information about local businesses, but can also be used to show where homes for sale are located on the street you are walking down, view their details, request a viewing or virtually visit them.It allows users to see detailed information about properties without having to leave the house, they can view 3D models of homes, learn about local schools and amenities, and even request a virtual tour from an agent.
Our website was designed to provide a seamless and informative experience for clients, buyers, sellers and visitors. Leveraging our marketing and advertising efforts on various online platforms, we drive traffic from potential clients to your property. As a result, placing your home in the exclusive section of our website can generate thousands of organic visits per day, on average.
We offer a unique package of digitised content on one of our technology platforms, presenting your property through storytelling, neuromarketing and showcasing a property’s lifestyle character and environment through visually stunning videos and photographs that the client can view digitally. This bespoke package helps connect the property to a wider audience and brings a level of prestige and glamour to the property market.
1. Attract more clients
Well-presented photographs and video will increase the likelihood of selling your property. According to MLS (Multiple Listing Service) figures, homes photographed from the air sell 68% faster than homes with standard photographs. This technology is a powerful tool for companies to grow their business.
2. More realistic and eye-catching images: Any photograph or video taken with this tool will have a point of view that is impossible to obtain by other means, in high definition. This is an advantage for the real estate agency, as the photographs now show more information.
Real estate videos have the ability to highlight the attributes that make a property unique: swimming pool, trails, landscapes and others. Sometimes photos “from the ground” are not enough to convey the full picture and scale of the attractions.Getting images with an aerial view of a property makes your clients’ decision easier, as the purchase of a property is not only based on the property itself, but also on its location and surroundings. Adding drone shots to your photography will make your real estate stand out from the competition.
1. Attract more clients
Well-presented photographs and video will increase the likelihood of selling your property. According to MLS (Multiple Listing Service) figures, homes photographed from the air sell 68% faster than homes with standard photographs. This technology is a powerful tool for companies to grow their business.
2. More realistic and eye-catching images:
Any photograph or video taken with this tool will have a point of view impossible to obtain by other means, in high definition. This is an advantage for the real estate agency, as the photographs now show more information.
3. The characteristics of the property can be better appreciated.
Real estate videos have the ability to highlight the attributes that make a property unique: swimming pool, trails, landscapes and others. Sometimes photos “from the ground” are not enough to convey the full picture and scale of the attractions. Getting images with an aerial view of a property makes your clients’ decision easier, as the purchase of a property is not only based on the property itself, but also on its location and surroundings. Adding drone shots to your photography will make your real estate stand out from the competition.
Youtube has become an integral part of the modern real estate marketing strategy. At Envyrealty, we have leveraged this tool to reach a global audience and showcase our unique properties. Our strategic use of Instagram has allowed us to reach hundreds of thousands of people daily, with our personalised property videos potentially reaching millions worldwide.Our expert marketing team uses innovative tools to gather information from potential clients. Create targeted ads on Instagram to promote our properties to specific audiences based on location, budget and other relevant criteria.In addition to creating and uploading our bespoke content, Envyrealty works closely with key influencers in the hope of amplifying property promotion and gaining wider recognition.
Instagram has become an integral part of the modern real estate marketing strategy. At Envyrealty, we have leveraged this tool to reach a global audience and showcase our unique properties. Our strategic use of Instagram has allowed us to reach hundreds of thousands of people daily, with our personalised property videos potentially reaching millions worldwide.Our expert marketing team uses innovative tools to gather information from potential clients. Create targeted ads on Instagram to promote our properties to specific audiences based on location, budget and other relevant criteria.In addition to creating and uploading our bespoke content, we work closely with key influencers in the hope of amplifying property promotion and gaining wider recognition.We use innovative tools that collect information from our potential customers and create lookalike audiences on Facebook and Instagram to promote ads for our properties by location, budget and other selected categories. In addition to creating and uploading our bespoke content, Envyrealty works closely with key influencers in order to amplify property promotion and gain wider recognition.Since Instagram introduced Reels in recent years, it has become a powerful tool to reach a global audience and generate millions of views on our videos. A video can exceed 20 million views in just a few weeks. These short videos capture the attention of our audience and promote our properties in a creative and approachable way.
TikTok has also become a powerful tool to showcase our properties and our expertise in the luxury real estate sector. By adapting our world-renowned YouTube Property Tours and uploading shorter vertical tours set to trendy music, we achieved over 1,000,000 views on TikTok within a year of starting to use the platform. We successfully closed a deal when our clients saw a property on TikTok and immediately fell in love with it.You can access a large number of potential clients by listing your properties on major real estate portals and marketplaces. However, it is imperative to be discerning in selecting only the most appropriate platforms, if any, that match the unique characteristics of your property.
We use the most advanced online advertising strategies to expand our reach, increase traffic to our listings, and attract new potential clients:
Google search campaigns that ensure our ads appear at the top of the search results for luxury real estate in Marbella.
YouTube campaigns that incorporate content such as narrative, infographic, corporate and lifestyle videos. We use more visually engaging content to captivate our audience and appeal to a different demographic.
Discovery campaigns include a mix of images on platforms such as Gmail, YouTube Feed and Google Discovery Feed. Our goal is to engage our audience at the beginning of their buyer or seller journey.
Remarketing campaigns track visitors to our website and target them with personalised ads to encourage them to revisit the ad on our website.
High exposure can make or break your property. You can access a large number of potential clients by listing your properties on major property portals and marketplaces. However, it is imperative to be discerning in selecting only the most appropriate platforms, if any, that match the unique characteristics of your property and not to publish in an automated way without prior screening to avoid being on massified portals where the opposite effect is the case.
Thanks to Envyrealty’s established position in the real estate sector, we carefully choose national and international companies to partner with and showcase your property on their websites using our customised marketing materials.THE ONLY REAL ESTATE AGENCY WITH A LEADING SEO AGENCY IN BARCELONA staffed by chartered legal experts to create the most powerful SEO.a company that positions prestigious brands in the real estate sector with accredited top 1 reports above all other portals, increasing web traffic by over 5,000 visits per month for your property.
Any property must be strategically positioned in online search engines to achieve optimal results. However, overexposure on undesirable search engines can negatively affect the property, indicating a lack of exclusivity and urgency to sell, which significantly impacts the property’s marketing efforts.